Clik here to view.
New Balance laces up mobile loyalty with RunKeeper partnership
Footwear brand New Balance is stepping into customer loyalty through a new partnership with the RunKeeper mobile application to reward users based on their fitness activity. The app-based program,...
View ArticleClik here to view.
Under Armour Exec on Empowering Brands in the Wearables Space
The wearables market is still very new, but that’s not stopping companies like Under Armour from exploring the potential of these devices. Chris Glode, Under Armour’s vice president of digital and...
View ArticleClik here to view.
VR exercise machine lets users fly while they workout
Icaros is a ‘bodytainment’ system which combines a VR headset with a futuristic looking workout station, letting users enjoy adventures such as flying through space or deep sea diving while exercising.
View ArticleClik here to view.
Fishing Saved Chad Brown's Life
Chad Brown put down a gun and picked up a fly-fishing rod. The Navy veteran turned gear designer now wants kids and vets to heal each other on the great American waters that saved his life.
View ArticleClik here to view.
Glamping Goes Mainstream
Glamping has quickly grown from a trend to a travel mainstay. There now are roughly 3,000 properties around the world with some kind of glamping component, says Ryan Hutchings, general manager of...
View ArticleClik here to view.
Running And Women Boost Nike Results
The company says sales in its women's division got a 20% lift, thanks to its new "Better for it" marketing push, launched two months ago, with sales reaching $6 billion for the full fiscal year. So...
View ArticleClik here to view.
Flylow intros Campfire Casual™ at Outdoor Retailer, because people wanted it
Cool, comfortable and capable of going wherever a big mountain day takes you, the new Flylow styles fill a clear gap for retailers seeking worthwhile casual styles from respected technical brands.
View ArticleClik here to view.
New to the Outdoors: ElevenPine offers a Lycra alternative for athletes
The adjustable-fit system allows athletes to wear form-fitting shorts during activity then loosen the bottoms for more casual après sportswear.
View ArticleClik here to view.
Latest high-tech fabrics equal high performance and high enjoyment
When playing outdoors is second nature, apparel that feels and acts like a second skin is crucial. “You want shoes that are comfortable, but at the same time perform well. You want shoes that make you...
View ArticleClik here to view.
Alite Designs Opens The Sea Stack Summer Pop‑up
Alite Designs is teaming up with local makers to open up a beach-themed pop-up in San Francisco’s Sunset district. The Alite Sea Stack will showcase collections of beach lifestyle goods, as well as...
View ArticleClik here to view.
Loews Hotels campaign is built with guests' social media photos
Loews Hotels' new campaign, #TravelForReal, showcases photos taken by guests and shared on social media. The push has launched in magazines and will include outdoor, digital and local media. What...
View ArticleClik here to view.
New research suggests nature walks are good for your brain
In the past several months, a bevy of studies have added to a growing literature on the mental and physical benefits of spending time outdoors. That includes recent research showing that short...
View ArticleClik here to view.
Pepsi's social campaign asks consumers to recycle and share their love for...
PepsiCo is leveraging influencer partnerships on Twitter to ask users to share photos of themselves enjoying the outdoors using #RecycleforNature.
View ArticleClik here to view.
Tested: Spring 2015 tents that make the grade
BACKPACKER conducts field reviews of 2015 in-line shell SKUs that are selling to consumers now....
View ArticleClik here to view.
New Balance kicks it up several notches with new campaign
New Balance has launched an ad campaign touting its growth from a sneaker maker to an athletics brand focused on fine-tuning gear to meet athletes' needs. The first commercial in the campaign, which...
View ArticleClik here to view.
New Viewing Tech Released for Tour de France
Team group Velon and Tour de France organizer Amaury Sport Organisation (ASO) have struck deals with camera and video content goliath GoPro to bring Tour de France footage from bike cameras, team cars,...
View ArticleClik here to view.
Outside Magazine Tests the World's Fastest Bikes
If you ride Specialized’s new suite of aerodynamic products, you will be five minutes faster on a 40-kilometer time trial than if you’d ridden the company’s comparable, non-aero bikes and gear.
View ArticleClik here to view.
Under Armour Gets Gritness, Furthers Connected Strategy
Under Armour has quietly acquired Austin-based Gritness, a search engine that helps people find and join workouts. The company's future will play off the evolution of search through real-time connected...
View ArticleClik here to view.
Icebreaker Going Big In Hunt/Fish Market
Icebreaker's new Hunting & Fishing Collection comprises dozens of products and styles — one of the largest lines sold by the Auckland-based brand.
View ArticleClik here to view.
DIAMONDBACK UNVEILS REDESIGNED PODIUM SERIES OF COMPETITION ROAD BICYCLES
Diamondback Bicycles has redesigned their Podium line of bikes from the ground up to create a bike that is engineered to deliver speed, performance, and outstanding ride quality.
View Article
